General Motors corp. says, its plunge into social-media marketing is to build up long term relationship with consumers rather than to provide an immediate sales boost.
"Very rarely can i go to my bosses and say i sold 'X' amount of vehicles due to (a campaign)."Christopher Barger,, GM's director-global social media ,tells Ward's.
The real objective is to make good relationship with consumers, he says "Once we do that
, we'll be fine. We can stack up with anybody, this just gives us a chance."
Barger believes GM's latest endeavor,dubbed "See the USA in a Chevrolet: A SXDW Road Trip'"will do just that.
SXSW is held in various venues throughout Austin in conjunction with a social-media conference at the Austin Convention Center.
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